What is USP?
– The unique selling proposition/point is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition (source: http://www.entrepreneur.com/encyclopedia/unique-selling-proposition-usp)
– Examples in sports:
Superbowl: Extreme high Awareness, world-famous, everybody wants to watch
Other events/tournaments: Soccer World Cup, UEFA Champions-League
What is meant by BIG DATA and what does it mean to sports?
Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that it’s difficult to process using traditional database and software techniques.
While the term may seem to reference the volume of data, that isn’t always the case. The term big data — especially when used by vendors — may refer to the technology (which includes tools and processes) that an organization requires to handle the large amounts of data and storage facilities.
The term big data is believed to have originated with Web search companies who had to query very large distributed aggregations of loosely-structured data. (Source: http://www.webopedia.com/TERM/B/big_data.html)
To sports: Read this interesting article about the effect of Big Data to football:
http://www.cio.com/article/739542/How_Big_Data_Is_Changing_Football_on_and_off_the_Field
What is meant by random stratified sampling?
A method of sampling that involves the division of a population into smaller groups known as strata. In stratified random sampling, the strata are formed based on members’ shared attributes or characteristics. A random sample from each stratum is taken in a number proportional to the stratum’s size when compared to the population. These subsets of the strata are then pooled to form a random sample. (Source: http://www.investopedia.com/terms/stratified_random_sampling.asp)
timmfinger 